Pura Vida: More Than a Phrase, a Way of Life

If you've spent any time in Costa Rica—or even just dreamed of visiting—you've likely encountered the phrase pura vida. Translating directly to “pure life,” this iconic expression carries far more meaning than its simple translation suggests. It’s a philosophy, a greeting, a farewell, and a reflection of the Costa Rican way of life.

Origins of Pura Vida

The origins of pura vida are not entirely clear, but many believe it gained popularity after the 1956 Mexican film Pura Vida! was shown in Costa Rica. The film’s main character often used the phrase, and it resonated with Costa Ricans, who quickly adopted it as their own. Over the decades, it evolved into a cultural trademark, representing optimism, simplicity, and an appreciation for life.

What Does Pura Vida Mean?

At its core, pura vida is a celebration of life’s beauty. Costa Ricans use it in countless situations:

• As a greeting: “¡Hola! Pura vida!”

• As a response to “How are you?”: “Todo bien, pura vida!”

• To say goodbye or thank you.
  It’s also a mindset. Life isn’t perfect, but pura vida encourages an attitude of gratitude, joy, and living in the moment, no matter what challenges come your way.

Living Pura Vida in Costa Rica

Costa Rica’s stunning landscapes—lush rainforests, pristine beaches, and diverse wildlife—are the perfect backdrop for this carefree philosophy. Residents, known as Ticos, embody pura vida in their everyday lives, prioritizing family, community, and connection with nature over the hustle and bustle of material pursuits.

Visitors to Costa Rica often find themselves quickly adopting the phrase and, more importantly, the attitude. Whether it’s enjoying the warmth of the people, marveling at a breathtaking sunset, or savoring a simple meal of casado by the beach, pura vida has a way of grounding you in what truly matters.

Experience Pura Vida at Playa Blanca Beach Villas

At Playa Blanca Beach Villas, formerly Hotel Iguanazul, we embrace the pura vida lifestyle. Nestled in the heart of Guanacaste, one of the world’s Blue Zones, our property offers the perfect retreat for immersing yourself in the simplicity and joy of Costa Rica. From lounging by the pool to exploring the local wildlife, every moment here is a celebration of life’s purest pleasures.

Whether you’re visiting Costa Rica for the first time or making it your home, pura vida will become a part of you. It’s more than a saying—it’s a way of being.

So, ¡pura vida! to you, wherever you are. We hope to see you soon in our little slice of paradise.